first we marched

Now We Run

campaign / print / web

Now We Run is a social cause campaign to encourage more women to run for political office in their local communities. It was inspired by feelings of helplessness after the presidential election. I asked myself: what can we the people do when those in power do not represent us?
My solution? Empower women to become their own representation.
I aimed to rebrand the boy’s club nature of politics by reassuring women they can thrive in these spaces. I used Akzidenz-Grotesk as a nod to traditional political campaigns, and Freight Display as a feminine accent.
The timeline of this project coincided closely with the Boston Women’s March, and my print material was heavily influenced by this demonstration. All photographs in the posters were taken by me during the event and given a duotone treatment to evoke vintage aesthetics from the early women’s empowerment movements.
A large chunk of my print collaterial was focused on educating the public about local political positions. I selected prominent Boston women in politics and showcased the work they’ve done in the community.
To ease the dull perception of local office positions, I created cheeky inspiration pieces that aim to change the stigma around women in politics including the following pin set.

You can view my full campaign collateral piece here.
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