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emergence capital

Venture capital can be a cold place. When Emergence came to the Upstatement team, they were searching for ways to convey their core values and genuine warmth in a time of cut-throat competition. They don’t invest in companies—they invest in people. We strived to show the partners behind each portfolio company.

web design, web development, branding

Project completed in Summer 2018

 
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Work done in collaboration with Ali Aas, senior designer; Tito Bottitta, creative director; and Bea Huang, senior engineer at Upstatement.


 
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Illustrating warmth with illustrations

With a portfolio of companies like Box, Salesforce, and Zoom, it is clear both the Emergence team and each company approach the tech industry with a certain craft. An art. We captured that culture by commissioning illustrations of each CEO they back to allow them to rise to the front.


 
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Rebranding

As the project progressed, it became important to update the mark to reflect the softer and refined new look. In keeping with their philosophy, I led the redesign of the logo to be strong without being distracting, allowing the more dynamic page elements to shine.